Flat World Knowledge is thrilled to publish a first edition re-launch of Tim Tregarthen’s acclaimed Principles of Economics book, and proud to bring Tim's remarkable talents as a teacher to future generations of students. In 1996, Tim published the first edition of his principles of economics textbook to great acclaim, and it became widely used in colleges around the country. That same year, MS made him wheelchair-bound. The disease forced his retirement from teaching at the University of Colorado at Colorado Springs in 1998. He lost the use of his arms in 2001 and has been quadriplegic ever since. Tim never let his disease get him down. In fact, he turned back to his love of writing and teaching for inspiration. He obtained a voice-activated computer, recruited a co-author, Libby Rittenberg of Colorado College, and turned his attention to revising his principles of economics book. Today we are excited to introduce Libby Rittenberg and Timothy Tregarthen’s Principles of Economics. The authors teach economics as the study of “choice “ by providing students with an accessible, straightforward overview of economics.This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights.The authors take a three-pronged approach to every concept: (1) the concept is covered with a “Heads Up” to ward off confusion, (2) a “You Try It” section makes sure students are staying on top of the concept and (3) a “Case and Point” section that uses a real-world application to harness the concept in reality. For one example of how this plays out in the text see "Chapter 3, Section 2 on Supply."

This book is arranged by learning objectives. The headings, summaries, reviews, and problems all link together via the learning objectives. This helps instructors to teach what they want, and to assign the problems that correspond to the learning objectives covered in class. Personal Finance includes personal finance planning problems with links to solutions, and personal application exercises, with links to their associated worksheet(s) or spreadsheet(s). In addition, the text boasts a large number of links to videos, podcasts, experts’ tips or blogs, and magazine articles to illustrate the practical applications for concepts covered in the text. Finally, the modular nature of the chapters lends itself to the Flat World Knowledge publishing model allowing instructors to adapt the textbook to the exact needs of their specific class and student body.

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Helps students to create complex research questions

For instructors who foster the traditional approach to teaching principles of financial accounting, these 25 interactive PowerPoint flashcards allow students to practice drilling the rules of debits and credits. The flash card feedback refers to the acronym EARLS to help students learn the debit and credit rules applied to increasing and decreasing specific accounts. Mastering and applying the rules of debits and credits is a critical concept essential to understanding the functions of the accounting cycle including how information flows through to the financial statements. Instructors can modify the flashcard questions to suit their specific needs.Note: Since, the flashcard questions and reponses can be modified without changing the presentation programming, this instructional tool can be used use by instructors in almost any discipline.

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development * Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Librivox is an online audiobook database. Its goal is to make all books in the public domain available, for free, in audio format on the internet. The database contains a regularly growing collection of audio versions of books, poetry and short stories. Each audio file is read by a Librivox volunteer. Books are read by folks all over the globe and in a wide variety of languages.

Interested in an online assessment tool for Financial Accounting? We have that...and it is called FLYX! Watch here this demonstration for more information on FLYX Online Learning and Assessment. This book is suitable for an undergraduate or MBA level Financial Accounting course. If authorship matters (and we believe it is everything) then this book is destined to be a classic. There are no two better authors than these. Joe Ben Hoyle is co-author of two current market-leading advanced accounting textbooks with McGraw-Hill. He and and co-author CJ Skender are nationally recognized as master teachers. Both have won numerous teaching awards, and both were recently recognized by BusinessWeek as top undergraduate professors. The authors bring their collective teaching wisdom to bear in this book not by changing "the message"(financial accounting content), but by changing "the messenger" (the way the content is presented). The approach centers around utilizing the Socratic method, or simply put, asking and answering questions. The reason that this approach continues to be glorified after thousands of years is simple - it engages students and stresses understanding over memorization. So this text covers standard topics in a standard sequence, but does so through asking a carefully constructed series of questions along with their individual answers. This approach has a number of unique pedagogical advantages: 1—It breaks topics down into smaller component pieces. Each question and its answer look at a specific piece of material. The student only has to deal with that one question and its answer at a time. Material is presented as a clearly established series of steps rather than as a long flowing monologue. 2—The format allows for a conversational style. Virtually all experts agree that individuals learn better through give and take than they do through one-directional lectures. The questions and answers make the entire book feel like a conversation. 3- Logical sequencing is a key ingredient to successful learning. Because students are being exposed to each new topic for the first time, they often have trouble making leaps of understanding that appear easy to a teacher (or a textbook author). The question and answer format provides an orderly method for creating an appropriate sequencing of material. Question 2 should be the logical follow up for Question 1, and so on. Students are led through each topic in the most understandable fashion. 4—A key to successful teaching is to puzzle the students, and then help them solve the puzzle.. “Why did this technique work?” “Why is the calculation performed this way?” “Who really cares about this?” A question and answer format leads to this type of educational presentation. A final distinction of this text is its simplicity. In today’s texts, each page is an eclectic assortment of educational aids: glossary, learning objectives, newspaper articles, etc. Students who only read one word and one sentence at a time are often confused by such a random arrangement. In this book, the presentation of question and answer is clean and uncluttered. Then, at the end of each question and answer, there are links for students who wish to explore further (for example, a link to 1-5 multiple-choice questions with clearly explained answers to immediately reinforce their reading).

This problem-based learning activity helps students practice recording a business-to-business sales/purchase transactions that included credit terms from both perspectives. The problem applies the gross method for recording sales and purchases for a perpetual inventory scenario. Faculty who foster the traditional approach to teaching principles of financial accounting may find this activity useful.

This problem-based learning activity helps students practice analyzing economic events associated with the following current liabilities: short-term borrowing (notes payable), sales tax liabilities, and payroll. The note payable problem has students accrue interest expense at year end and repay the note early during the subsequent year. Sometimes companies include the sales tax in the selling price of merchandise instead of ringing it up separately. The sales tax problem illustrates this scenario. The payroll problem illustrates how a company accounts for employees' gross wages, withholdings from employee's paychecks, net pay (the resulting cash employees receive), as well as the employer's payroll tax liabilities.

Transaction analysis is the process of identifying the specific effects of economic events on the accounting equation. Each transaction at a minimum has a dual effect on the accounting equation and it must always remain in balance. Students enrolled in principles of financial accounting courses need practice applying these concepts and playing tic-tac-toe helps to accomplish this task in a novel way. The game utilizes PowerPoint hyperlinked slides to emulate the game of tic-tac-toe. Instructors can also modify the tic-tac-toe questions to serve their individual needs.Note: The tic-tic-toe PowerPoint can be adapted to almost any discipline by changing the multiple-choice questions used.

This activity combines gaming theory with a short answer/matching, drill and practice activity to help students learn about the different types of computer fraud. It also has student classify each type of computer fraud as a computer attack, a social engineering method, malware, or some combination of the three.

Questions feature a selection of primary and secondary documents, graphics, cartoons, tables, and graphs. Each is keyed to a historic theme and focused on an essential question of enduring relevance. They provide students with the exciting opportunity to move beyond the passive absorption of facts and enter knowledgeably into a managed archive where they can bring sound historic perspectives and analysis to bear on the challenges of the past and opportunities for the future.

This lesson improves content reading comprehension with an engaging array of source documents – including journals, maps, photos, posters, cartoons, historic data and artifacts. It is framed around essential questions that link the past and present and invite students to reflect on parallel developments in contemporary America.This lesson includes: Introduction - sets the historic context, poses the investigative question and strategies Documents – a dozen full color primary documents Stop / Think Questions – focus students on the task Graphic organizers – provide differentiated activities based on research in reading and learning strategies. Help students master strategies for effective reading.

This graduate level dissertation advances conversation on understanding conflict at the intrapersonal, interpersonal, interpersonal levels. Destrcutive conflict and associated costs both in human relationships and monetary value is highlighted. Proactive response to conflict while dealing with the root causes, honoring the other, African Ubuntu concept are offered. Further steps in negotiating conflict around integrative and distributive themes and the circle process are also discussed. The power of restorative justice as well as recommended spiritual practices for caregivers including military chaplains is highlighted. The list of spiritual practices discussed include lament, sabbath, lectio-divina and centering prayer.

This is an in-class exercise to illustrate individual differences in perception.

This is an in-class activity used to demonstrate the life time value of customer satisfaction.

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.